About Us

zum.by started as a side project among a few friends who loved discussing odds more than final scores. We kept spreadsheets, argued over value plays, and slowly realised there was a gap for straight-talking, data-driven sports-betting education. What began as a weekend blog has grown into a robust platform visited by bettors from over 40 countries.

Our mission is clear: demystify sports wagering by translating complex statistics and market behaviour into plain English. We cover line movement, expected value, bankroll allocation, and the psychology of risk—always backed by transparent methodology and real-world examples.

What sets us apart is our process-first mentality. We don’t sell “locks” or premium parlays. Instead, we teach frameworks that help readers find their own edge. Every chart we publish includes raw data, sources, and limitations so you can recreate the analysis yourself.

Above all, we promote responsible gambling. Even the best models can’t predict a freak injury or last-second goal. We emphasise setting limits, tracking results, and walking away when the fun stops. Our goal is to enhance your enjoyment of sport without jeopardising your financial well-being.